Game Shelf

Indie games, with honest labels on how AI was used.

2026-10-23 Pick

Football Pitch Simulator: run a five-a-side complex with up to four friends

Image: Steam store page (Incipient Day / PlayWay S.A.) (AI-generated, per the developer's disclosure)

Football Pitch Simulator

AI level: 2 · Part of the assets

Some art, sound or text was generated.

Evidence

We used AI to create the capsules and library logos for the game's store page. The voices in the trainer and customer dialogues were created using artificial intelligence.

Source

Developer
Incipient Day / PlayWay S.A.
Platforms
Windows, macOS
Price
$9.99
Links
Store page · Official site

Football Pitch Simulator launched on Steam on 22 October 2026. You run a football pitch business: repair worn fields, renew the surfaces, keep customers happy, stock a shop that sells and rents cleats, and open new areas to grow the complex. Multiplayer supports up to four friends sharing the work. It is developed by Incipient Day and published by PlayWay S.A.

It sits in the same family as other job simulators where the fun is in tidying, repairing and expanding step by step. On 23 October 2026 it had 204 user reviews, 189 of them positive (Steam shows "Very Positive").

Why it is level 2: the developer's Steam disclosure says AI made the store capsules and library logos, and that the voices in the trainer and customer dialogues were generated. The pitches, the shop and the rest of the game are not mentioned in the disclosure. If AI voices are a deal-breaker for you, this is the detail to know before buying.

The price is $9.99, with an introductory 40% discount to $5.99 until 5 November 2026 (US store, checked 23 October 2026). Windows and macOS.